#SocialMediaAtEvents

An event hashtag is an important key to incorporating social media into your events. A big sign with a clever hashtag can be a staple decoration to link your social media presence to the event. On the sign be sure to include the icons for the social media platforms you use (Facebook, Twitter and Instagram etc.). This way you can see what the event attendees have to say about your event on social media as well as the pictures they took of the event. The hashtag will also be a tool to bring awareness to the event and your brand to those who aren't aware. If the event is open to the public, start using the hashtag a week prior to the event to get more people to attend. If the event is not open to the public, make sure your company posts with the hashtags on ALL of the social media platforms you use the day of the event. Posts with the hashtag by your company will ensure that social media users can search the hashtag and find your pages.

Almost everyone has a smart phone in this day and age. You can take full advantage of today's technology by having an app for your brand or company. Not only will this app give the customers full access to all of your social media and brand information, you can use this to get feedback and survey customers. Post event you can have a poll asking the attendees what they liked and disliked about the event so you can improve in the future. You can also use this as an interactive tool during the event for promotions and contests. An app will help you increase attendee participation during the event. Maybe you are having a costume contest? Have the guests vote right on the app for their favorite costume. Customers LOVE companies that genuinely care about THEIR opinions. Even when you are not hosting an event, an app is a great tool to stay connected to your clients and keep them connected to you. Include games and exclusive photo filters, maybe even a contest on the app. Be sure to post a link to download the app of all of your social media platforms.

 

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